Champions of Design

Who is using design to make a difference?

Every week, Marketing magazine and jkr take a look at brands that are unlocking the true power of design. You can review all of our previous champions here but let us know if you think there are some contenders we should cover.

Case studies

Champions of Design
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Muji
What brand lessons can we learn?
Hunter
What lessons can we learn?
Citroën
What lessons can we learn?
Crayola
What lessons can we learn?
Dualit
What brand lessons can we learn?
Moleskine
What lessons can we learn?
Illy
What lessons can we learn?
Le Creuset
What lessons can we learn?
Sennheiser
What lessons can we learn
On
What lessons can we learn?
Ducati
What lessons can we learn?
Swatch
What lessons can we learn?
Chupa Chups
What lessons can we learn?
Ray Ban
What's the brand lesson?
Selfridges
What's the brand lesson?
Converse
What's the brand lesson to be learnt?
Marmite
What makes Marmite a champion?
Vauxhall
Vauxhall, a Champion of Design? Can it be true?
Veuve Clicquot
What makes Veuve a champion?
Liberty
What lessons can we learn from this classic store?
Green & Blacks
What brand lessons can we learn?
Camper
What brand lessons can we learn?
Apple
What brand lesson can we learn?
Bang & Olufsen
What brand lesson can we learn?
Mini
What brand lessons can we learn?
Penguin
Brand lessons from Penguin.
Lego
What makes Lego a champion?
Guggenheim
What makes Guggenheim a champion?
Waitrose
Brand lessons from Waitrose.
Sony
Brand lessons from Sony.
Method
What brand lesson can we learn?
Pixar
Brand lessons from Pixar.
Swiss
What brand lessons can we learn
Ikea
What brand lesson can we learn?
Land Rover
What lessons can we learn from Land Rover?
Innocent
Brand lessons from Innocent.
Barbour
What can we learn from the Barbour case study?
Dyson
What can we learn from Dyson?