JKR

This November, we were very proud to be awarded a Marketing Design Award for our 2010 Penhaligon’s Christmas gift collection. Briefed to deliver ‘eccentric, English, decadence’, the gift sets returned an impressive 8-fold ROI with overall sales up 38% (despite last year’s heavy snow on the busiest shopping weekend before Christmas!).

According to the judges, “The brand heritage came through the design brilliantly and there are some outstanding ROI figures” Danny Homan, Communications & Development Director, Historical Royal Palaces.

In the words of Penhaligon’s Store Manager, “As a brand, we like to push the boundaries and the gift boxes really reflected that. They were Penhaligon’s down to a tee!”

“We’re really proud of our Marketing Design Award for the 2010 Christmas Collection. It was a real team effort and the product of a great partnership between jkr and our enthusiastic and inspiring team at Penhaligon’s. A good reminder that you get out what you put in!” Jovan Buac, Account Director, jkr.

And here’s another look at this year’s Christmas gift boxes, which are in stores now. You can read more about them here.

Finally, a big well done to Wall’s & Swan for receiving highly commended status.

We are very pleased to announce that Porkinson picked up third place at the Marketing Week Engage Awards this week. Here’s to the famous Porkinson Banger!

We are delighted to announce that Boots was a winner last night at the Over The Counter (OTC) Marketing Awards. The brand picked up an award for best new OTC packaging design, created by jkr for the pharmaceuticals range.

“An ambitious project that has transformed Boots own-brand from a me-too range into a premium healthcare portfolio” was the verdict of one of the judges.

Working across the entire pharmaceuticals range the new design, which launched last year, secured a total of 57 out of 60 points to be crowned the winner.

See one of the before/after transformations below…

Last night we were delighted to attend the DBA Effectiveness Awards 2011 for our work on Hovis, Guinness and Molton Brown. With two Slivers and one Bronze, we now sit fourth in the league table for effective design.

Credited with ‘turnaround at a critical moment’ the Hovis redesign picked up Silver for returning the brand to growth over a 12 month period. With an increase of £57m in sales and a 30:1 ROI, the redesign enabled the brand to recover a market share of 25.6%.

Guinness also picked up a Silver for the new Guinness Can, credited with increasing sales by 20.3%, adding 200,000 new shoppers.

Finally, Molton Brown was awarded a Bronze award for the 2009 Christmas gift boxes. With an increase in value sales of +23% and a reduction in wastage of 10%, the 2009 design enabled the brand to achieve a 22-fold return on investment.

The Molton Brown Christmas box we created has won the Fashion and Cosmetics Marketing Design Award.

Click here to see a video of how design helped build the brand.