Comments for jkr

Comment on Is brainstorming bull****? by Paul Edwards

Paul Edwards — Fri, 03 Feb 2012 17:46:48 +0000

I have usually found that brainstorms are the best ways of getting the most creativity out of the least creative people but also the least creativity out of the most creative people.
Completely agree about warm ups as well – the best ones get the brain circling the topic in hand, not avoiding it.

Comment on Carr’s biscuits get a fresh new look by The Big Picture | News Bulletin 03.02.12

The Big Picture | News Bulletin 03.02.12 — Fri, 03 Feb 2012 14:36:04 +0000

[...] the festive season, but the recent revamp of Carr’s biscuits could change all that. Approaching JKR to help update their pack, the new design employs geometric shapes to modernise the brand with bold colourways to aid [...]

Comment on Is brainstorming bull****? by Ian West

Ian West — Fri, 03 Feb 2012 09:54:46 +0000

A great article. I have a love/hate relationship with brainstorming, for many of the reasons outlined above.
There are two key problems. The first is group dynamics. In-company brainstorming brings all the political and power baggage of the company which gets in the way of quality performance. Within mixed groups the dynamics are emergent as the group goes through the ‘forming, norming, storming and performing’ stages.
The other issue is that people are really good at pattern spotting. We tend to look for solutions similar to ones that have worked before. It is an efficient trait that has helped make humans so successful. However, it is often a barrier to true creative solutions. What is needed, as the practitioners of synectics say, is th make ‘the strange familiar the familiar strange’.
Creativity is rarely a group occupation, as you point out. Innovation however, can be, because innovation=creativity+application.

Comment on Which is best, one way or two way traffic? by tom a

tom a — Tue, 31 Jan 2012 13:44:29 +0000

60hrs of uploads on youtube every minute says you’re wrong.

Shirky does a good line in the latent creativity untapped in the 4hrs a day spent watching telly.

Don’t confuse the laggards (Brian) with the watchers (70%) and the 10% of creatives out there wanting to showcase their art.

And some of those artists will like sausages. Alot. And some of them will even have a video camera and some spare time.

Maybe marketeers feel threatened by this amateur crowd sourcing. Sort of makes them irrelevant. And this email reassures them – They ARE RELEVANT. phew.

Brian from marketing sounds knackered. He needs a lie in.
I bet he watches YBF.

ps like the two way analogy – like passing ships in the night. Not quite connecting.

Comment on Which is best, one way or two way traffic? by Tanja

Tanja — Mon, 30 Jan 2012 16:33:14 +0000

Your view might be true from a top manger perspective. I am so glad that the majority of consumers is not exhausted by their daily job and has spare time and energy to spend on brand acitvities. Ever thought about brands being friends? You may have found your truth to feel better in this world but bear in mind that people, even consumer, doe not equal each other. It might be surprising for you but most of us like the idea of having friends and to share ideas. Emotions are one of humans biggest motivation to act. Sorry for you being that emotionally burned out…

Comment on Which is best, one way or two way traffic? by John

John — Mon, 30 Jan 2012 16:16:43 +0000

Sorry but I totally disagree. Some people are not only consumers they are fans of their brand. They really appreciate to engage and to participate.

Perhaps you only go the polls every four years becauce you think that politicians have to do the job. Others assume personal responsibility and are committed in a party. Thats the difference, you bruch aside

Comment on DC comics quick costume change by DC Entertainment | Logo Design Love

DC Entertainment | Logo Design Love — Fri, 27 Jan 2012 16:40:39 +0000

[...] Reported elsewhere: Silas Amos of jkr offers his thoughts: DC comics quick costume change [...]

Comment on Which is best, one way or two way traffic? by Jovan

Jovan — Wed, 25 Jan 2012 17:23:49 +0000

What a great reminder that in the dizzying world of marketing, it really is worth putting ourselves in the “consumer’s” shoes now and again (apologies Brian for using the word consumer).

Comment on Champions of Design – The Book by CHECK IT: 01/24

CHECK IT: 01/24 — Wed, 25 Jan 2012 01:57:21 +0000

[...] Champions of Design: here [...]

Comment on RIP Orange and T-Mobile ? by Mark Astle

Mark Astle — Wed, 18 Jan 2012 10:20:18 +0000

Can’t argue with any of that. Orange in particular is an incredibly strong brand they’d be mad to ditch. But they will, of course.