JKR

Save your logo’s idea is brilliantly simple: get brands with logos featuring flora and fauna to protect the species they use as their emblem. You can find out more at www.saveyourlogo.org

From a branding perspective it’s obvious that brand-centric CSR (rather than random altruism) is going to pay back better for the brand in the end. Save your logo offers a tailor made way to make the generalist brand-specific. It’s doubly fitting then for Lacoste – as the first sportswear to put their logo on the garment’s outside, they are also the initiative’s first international partner. Now, who can be the first UK brand?