JKR

Above is a fantastic new initiative from Heineken – the bottles have been designed for re-use after drinking being, in effect, glass bricks. Actually, I’m kidding – innovative and contemporary as this packaging looks, the design hails from 1963, proving there is nothing new under the sun. With all the green initiatives sprouting up, do you find it hard to keep pace with what’s going on, and where the really meaty developments are happening?

The example above is taken from “Green Shoots”, Structural and Innovation brand consultant Robert Monaghan’s short but excellent book, which rounds up some of the smartest sustainability solutions. Because the book focuses on the work of bigger brands and companies, it’s possible to see that scale offers as much scope for bold thinking as that afforded the little guys with their more limber production methods. Well worth a read if it’s part of your business to make packaging more sustainable, and full of inspiring and clever solutions. You can buy a copy by emailing robert@airinnovation.eu