Maths + packaging = lower cost, lower footprints and greater visual impact?

20th November

‘Tis the season to post best of lists. Time magazine has a list of 2009’s best inventions. Less intriguing than the lists levitating mouse or fashion robot, but arguably of more consequence is Johannes Schneider’s algorithm: it works out the perfect arrangement of shapes to ensure the most efficient way to pack them or ship them*. While it might not appear particularly sexy, the money saved could probably pay for a lot more above the line flim flam (we undertook a similar exercise globally for Heinz Ketchup bottles and the money saved was really significant). The neat arrangements of individual items can also have a visual elegance which can be exploited when planning shelf blocking / shelf-ready packaging etc. Solid foundations are always an excellent base for great creativity.

*while this is not a new idea, and is of course the basis of most packing, this particular algorithm apparently breaks previous efficiency records.

No Comments

Post a Comment

Required
Required (will not be published)



Thought Pieces

Design Gazette

Follow Us

Unless otherwise stated, our Design Gazette is the personal view of company man Silas Amos. It aims to offer topical and design literate thinking for marketeers. Feel free to refute or recycle the opinions offered!