JKR

Leafing through my wife’s Grazia, filled with page after page of generic advertising for seemingly interchangeable designer jewellery (celeb-model, hands, ring), this advertisement for Tiffany struck me. Firstly because having taken the trouble to build a distinctive brand they can now show just the pack not the product, which is itself much more engaging, and secondly for the retro Americana of the ads. To my eye they conjure up the classic storytelling style of Norman Rockwell, and will probably hang around in the memory for much longer than another close up photograph of a nice ring would. Great translation of the packaging to the square corner branding also.

Speaking of Rockwell, a book has just been published of the photographs he used to base his famous images on. Below are a couple of examples of these, shown to illustrate my point about the Tiffany ad, and because they are just such a pleasure to look at.