If you can’t watch the movie, click here

I came across this fantastic call for entries for the Creative Circle on the Creative Review blog. It’s well worth a watch, and is clearly a labour of love. How many of the famous ads can you spot? It made me think that for all our efforts to build brands rather than create flashes in the pan, it’s staggering how memorable so much advertising is even years later, even when seen at a glance in a playmobil-style homage. The ad itself reminded me of a classic of yesteryear (below) – there is something timelessly appealing about the notion of all these great characters co-habiting a universe. And perhaps that’s the trick – ideas are a lot more sticky if there is a sense of character and humanity at work. Anyway, take a look, it’s a lovely piece of work.