Logorama – Oscar nominated and rather cool
24th February
Up for best animated short at the Oscars is the work of French group H5 for Logorama. Lots of subversive in-jokes at the expense of various corporate mascots. It looks fantastic, in large part due to the talents of the original logo designers (I wonder if all 2,500 logo creators will be thanked in any acceptance speech?).
I guess what any brand owner might ask themselves is “Would my logo be recognisable in this context? Have I created enough meaning in the mark to make it parody-able?” because I guess that’s a bar call these logos have cleared. They were all used without permission, but one assumes their inclusion is the sincerest form of flattery for any designer involved.
Below is a trailer:
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