JKR

To publicise Puma’s “commitment to bio-diversity in Africa” they have launched this Unity beer. One might be forgiven for wondering if it is as much about capitalising on this year’s World Cup as it is concerned with raising eco-awareness. I wonder, is it not sometimes more engaging to simply celebrate an event without tacking on the do-gooding PR? Or is such a cover story needed if a beer and sporting event are to inhabit the same promotional initiative?

Nevertheless the packaging is striking. And a little light digging online shows that the “artisinal” brewery behind the beer, Collective Sao Gabriel, certainly has its act together design wise – managing to create a unified brand look which is at once both modern and crafted. Love the brewery posters too…

In fairness to Puma they have also created a “continental football kit” for all twelve competing African nations, with sales from replicas used to fund the protection of endangered African species. What do you think of them?