Why being appropriate can make you invisible, and might spell the end.
09th March
Looking over these closing titles from various westerns, it strikes me that while they all do a creditable job of looking the part, they are all completely interchangeable.
In our neck of the design woods, packaging wordmarks are probably the most vital element of a design. They have to help set the tone of the brand in a way which does not jar with the product or category, but also be reasonably unique. But being too neat a typographic fit to the story can make one blend in rather than stand out. Not too much of a problem when the credits roll, more of an issue in a shop. Yet all around us we can find similarly category generic typography in packaging. If the credits below were a pack they would be the ones to get noticed. They might not do the best job of saying “western” but they have the virtue of avoiding cliche.
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