Well’s Bombardier – putting the brand at the centre of the tale
15th April
These posters are all over London (they originally debuted last year). I think they are a fantastic marriage of great design and marketing on a few levels:
Firstly, they put the brand and its ethos literally at the heart of the communication.
Second, they bear up to repetitive viewings – in a snapshot world they reveal themselves slowly. They play at a bpm sympathetic to the speed a typical ale drinker goes through life.
Third, they are works of art, and that tells me something about the product’s supposed crafting and quality.
Fourth they are a witty appropriation of all things Great British – Churchill meets Sgt Pepper, and Les Dawson as Elizabeth I. A knowing co-option of all our rich iconography, served up as something distinctive and ownable – no mean feat.
Fifth – the pay off of brand affiliation with English Heritage, which perfectly underlines the brand’s spirit.
How many brands give you pleasure in their communication? How many attempt to?
1 Comment
ellie
April 19, 2010 9:32 am
I saw this the other day in Exeter and thought it was awesome! As a 27 year old female i’m not the average target audience, however the britishness cornered me with an image of King Henry the 8th and Eric Morecambe. Lush. Well done you.
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