Six thoughts about what defines “Iconic Design”
Jun 2008
Introduction - why bother?
“Iconic design” - it’s an expression that’s frequently and somewhat optimistically flung around in client briefings and creative presentations. Genuinely iconic work (and it’s relatively rare) can make brands rich and famous. Iconic brands are not necessarily the best products, they just feel like they are; their design creates a saliency and distinctiveness that helps them stand apart from the competition.
