Cool Water
16th June
The “Kor One Hydration Vessel” is designed as much to look cool as to carry water. Like the Method brand’s packaging, Kor shows that “green” design can also be stylish, and being stylish is a good incentive for consumers to change their habits. One question though – is it a little over engineered to be truly “green”? The first water brand to encourage consumers to re-fill its plastic bottles from a tap would be taking a bold if business un-savvy step…



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