Cool Water

16th June

The “Kor One Hydration Vessel” is designed as much to look cool as to carry water. Like the Method brand’s packaging, Kor shows that “green” design can also be stylish, and being stylish is a good incentive for consumers to change their habits. One question though – is it a little over engineered to be truly “green”? The first water brand to encourage consumers to re-fill its plastic bottles from a tap would be taking a bold if business un-savvy step…

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Unless otherwise stated, our Design Gazette is the personal view of company man Silas Amos. It aims to offer topical and design literate thinking for marketeers. Feel free to refute or recycle the opinions offered!

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