Design your own Douglas Coupland cover
22nd September
Professional above, amateur interpretations below.
As an author who has influentially predicted and ridden the zeitgeist, it’s no surprise that Douglas Coupland’s new book is being launched in a “cross platform” savvy manner. Readers are invited to go online and customise their cover of the book before purchase. It’s a really neat idea, and indicative of the way online, digital printing and distribution advances are being harnessed imaginatively to “build the brand”. It’s also, arguably, a good advertisement for employing the skills of a professional typographer, as some of the results testify. However, some of the customised reader copy is as knowing and post modern as that from the author’s own pen…
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