Comments on: Dixons – the last place you want to go?

By: dave

dave — Wed, 23 Dec 2009 18:21:18 +0000

“the last place you want to go?”
i can see what they are meaning to say, and thats the opposite of it surely?
someones being a bit too clever there, that’ll go over most folks heads

By: Daniel-bradley.com

Daniel-bradley.com — Wed, 23 Sep 2009 08:43:19 +0000

Clever because, as David says, this is the new reality and Dixons have suddenly jumped forward from their box-shifting days and now have a tone of voice and wry humour. Will there really be legal action from Britains (cheekily framed) ‘best loved’ or ‘most happening’ department stores?..doubt it.

By: Callum

Callum — Tue, 22 Sep 2009 11:10:56 +0000

I too love this campaign – great creativity! However Dixons may have landed itself in hot water – apparently Harrods is threatening legal action against the retailer; a story that is on the front page of tomorrow’s Marketing magazine.

By: Krina Patel

Krina Patel — Mon, 21 Sep 2009 18:22:33 +0000

I also thought it was simple and effective. Very clever and original, sometimes brutal honesty is the best policy!

By: David Dodd

David Dodd — Mon, 21 Sep 2009 14:42:24 +0000

Great post about a sparky campaign – they’ve tapped into what I think is a relatively new purchase journey we all go through when shopping for certain things, thanks to the ol’ Internet, and Amazon mainly: find something I like>have a play with it/research it>find the cheapest and easiest place to buy.

Follow me on Twitter http://twitter.com/daviddodd

By: Jovan Buac

Jovan Buac — Mon, 21 Sep 2009 10:53:43 +0000

This campaign really caught my eye over the weekend on the tube. At first I was confused and thought “Are Dixons really pitching themselves against the likes of Selfridges?!”
Then when I considered what they were saying again, I thought it was very clever and well executed. Nice one Dixons!