Dulux Let’s Colour – responsible
but sexy
23rd June
Much ‘corporate social responsibility’ fails to leverage the middle word – social. Typically the desire to do good comes over as rather more corporate than personal. Dulux, in a bid to ‘banish the grey’, has begun a global initiative to brighten up dreary spaces with both employees and community getting their hands dirty. The end results are uplifting, engaging, accessible, creative, transformational, and a great advertisement for the product. Can your CSR initiative meet this rather high bench mark?
A great example of how design and creativity (in their broadest sense) can make responsibility heartwarming rather than worthy.
Watch the film here:
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