http://www.jkr.co.uk/design-gazette/from-guerrilla-warfare-to-guerrilla-marketing-%e2%80%93-a-pioneer-of-the-limited-edition/ JKR – Packaging Design Agency London UK, Branding Agency UK Mon, 06 Feb 2012 22:45:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.jkr.co.uk/design-gazette/from-guerrilla-warfare-to-guerrilla-marketing-%e2%80%93-a-pioneer-of-the-limited-edition/comment-page-1/#comment-209 Paul May Thu, 07 Jan 2010 11:46:55 +0000 http://www.jkr.co.uk/design-gazette/?p=1714#comment-209 I love the idea of producing a product that no one can buy... It's a way of bringing an idea of exclusivity to the mass market. I suppose this is what car companies (used to?) do with racing cars. At the risk of heading for Pseud's Corner, I'd venture to suggest that making and displaying a product that's not for sale is the ultimate in postmodern retail. That, or it's art. I love the idea of producing a product that no one can buy… It’s a way of bringing an idea of exclusivity to the mass market. I suppose this is what car companies (used to?) do with racing cars. At the risk of heading for Pseud’s Corner, I’d venture to suggest that making and displaying a product that’s not for sale is the ultimate in postmodern retail. That, or it’s art.

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