JKR

It’s hard enough for a company to differentiate its brands from the competition. Even harder when one’s portfolio of brands is the competition. And GM has really made life difficult for itself when it ‘successfully’ harmonised car production to create cost savings across its brands. So now the fundamental engineering and styling of rival brands at wildly different prices seem rather similar. In which case “I’ll have the cheap one, please”. Now stuck with the nickname “Government Motors”, the company is perhaps wisely dropping the GM “mark of excellence” from its new cars. This will make the various brands a little less homogeneous, although perhaps some styling quirks which reconnect with the various brands’ original souls might also help a bit?