JKR

If you happen to be casting around for a good example of media saturation or the game-changing nature of technology, this might be of interest: Google have reportedly applied for patent on a method to recognise advertising space captured by its Street View cameras. The billboards can then automatically be converted to Google ads. Presumably the next step is to sell on the ad space – with a premium for high traffic locations such as Times Square. This might be pure sci-fi but with the speed that things are changing possibly not. Either way it’s an interesting example of the way in which the real and virtual worlds are starting to collide. And another indicator that we can believe our eyes less and less.