Hi-Tech, Low-Fi

28th July

Advertising featuring marker pen doodles suddenly seem to be everywhere – Radio 4, Nokia and Carphone Warehouse all have variations on the theme. It seems that the more technical the product the more ads strive to evoke a human feel in the branding. Is this the visual equivalent of all those phone ads featuring fey acoustic songs? And is any of this particularly own-able?

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Unless otherwise stated, our Design Gazette is the personal view of company man Silas Amos. It aims to offer topical and design literate thinking for marketeers. Feel free to refute or recycle the opinions offered!

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