JKR

Here’s a fantastic analogue solution for the digital age – Estée Lauder are offering free in-store makeovers and a photograph of the results so you can upgrade your Facebook profile picture. What’s so clever? Selling the same old basic promotional activity but exploiting the huge new need for decent pictures. What do you already do that can be recycled into smart online applications? Not so sure if a makeover will truly conceal my stubble, receding hairline and the bags under my eyes, but I’m eager to give it a try.