Product placement goes through the mirror
24th June
New HBO series True Blood portrays our world as if vampires were a part of it. The virals promoting it are genius – rather than the usual dreary product placements, the relationship has been turned on its head, with HBO using “brand partners” out there in the real world supposedly advertising for their vampire segment of the market. Brave of the brands to play along, and a great example of turning conventions on their head. What is so refreshing here is the acknowledgement that promotion, advertorials etc. should entertain and enrich culture, rather than just leeching off it.
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