JKR

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At the end of a year which has featured so many brands recycling archive advertising to bolster their status as “one of the family”, these great ad breaks from Schweppes subvert the clichés. The lo-fi production values imbue a charm which lets the actual humour be quite edgy. They really make me smile, but I think they also offer a great example of how plundered vintage communication can be made really contemporary if a little imagination is thrown into the mix. Progressive retro indeed.