Self-briefed but inspiring for everyone
29th March
One of the by-products of the internet for design is that highly polished concepts for brands crop up in popular sites such as The Dieline. They tend to be calling cards for designer’s talents, generally I guess based on ideas they have for brands which they think make for neat portfolio pieces, without a real brief behind them. Nonetheless, some of the work is really good. This concept for Pantone decorating paints is smart because the square physical reflects the shape of the classic Pantone swatches.
There is so much noise around crowd sourcing for brands at the moment, but just as much creativity is being put forward unbidden. The only catch is, in my experience, that free thinking is generally seen by clients as valueless.
Nevertheless, I guess the sign of a brand with healthy visual equities is that designers want to play with the brand whether they are briefed to or not. And for brand managers, if you’re not inspiring such activity for your brand, you might want to consider why that is?
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