JKR

From a design agency point of view, it’s always great to see one’s work put at the heart rather than the periphery of the communication idea. So it was with glad hearts that we saw Strongbow’s “most refreshing pint” webpage, featuring our new glass design for the brand (see below). The creative, by Lean Mean Fighting Machine, is brilliantly simple – a giant pint which slowly drains as cider drinkers click on it, taking virtual sips by hitting refresh. Their motivation – the chance to win prizes with each click. The simplicity of the idea matches the straightforward and unfussy personality of the brand – nothing too tricksy.

It’s crazy, really, that the brand in the hand (as Martin Grimer describes it) is so often ignored in comms. When the artefact and idea can be joined up the results can be very effective – as evidenced by the fact that Strongbow’s glass is now unequivocally empty, bringing the promotion to an end, a million clicks later…