JKR

These super-hot crisps have been created with the intention of helping beer drinkers work up a thirst. They’re being given away with cases of stubbies. The design is neither here nor there – just the beer branding on a bag, but that’s not the point really. Rather, with the publicity that’s being generated through such playful thinking the brand is better connecting with its audience.

VB seems to be quite on it right now – they are also giving away pop-up pubs (assembled in a minute because “beer tastes better in the pub”) as shown by these able lady-dems…

… to drinkers who send in photos of their wonky home bars to the VB facebook page…

Brainstorms and suchlike typically throw up lots of daft ideas alongside the serious business of the day. Good for VB to be pursuing the silly stuff that has some life rather than having a laugh then forgetting all about it.