Comments on: With this ring-pull I thee wed http://www.jkr.co.uk/design-gazette/with-this-ring-pull-i-thee-wed/ JKR – Packaging Design Agency London UK, Branding Agency UK Mon, 06 Feb 2012 22:45:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tanja Brockmeyer http://www.jkr.co.uk/design-gazette/with-this-ring-pull-i-thee-wed/comment-page-1/#comment-217 Tanja Brockmeyer Tue, 26 Jan 2010 16:27:33 +0000 http://www.jkr.co.uk/design-gazette/?p=1790#comment-217 Coca Cola using the color red, was a great start to launching a world brand, but the Coca-Cola trademark had to be transliterated into Chinese characters in order to reach the millions in the market. To find the nearest phonetic equivalent to Coca-Cola required a separate Chinese character for each of the four syllables. The closet Mandarin equivalent to "Coca-Cola" was K'o K'ou K'o Le^. It would seem that the Chinese trademark translates to: to permit mouth to be able to rejoice -- or something palatable from which one derives pleasure. Coca Cola using the color red, was a great start to launching a world brand, but the Coca-Cola trademark had to be transliterated into Chinese characters in order to reach the millions in the market.

To find the nearest phonetic equivalent to Coca-Cola required a separate Chinese character for each of the four syllables.
The closet Mandarin equivalent to “Coca-Cola” was
K’o K’ou K’o Le^.

It would seem that the Chinese trademark translates to:
to permit mouth to be able to rejoice — or something palatable from which one derives pleasure.

]]>