Boots wins packaging award with new jkr design!
11th March
We are delighted to announce that Boots was a winner last night at the Over The Counter (OTC) Marketing Awards. The brand picked up an award for best new OTC packaging design, created by jkr for the pharmaceuticals range.
“An ambitious project that has transformed Boots own-brand from a me-too range into a premium healthcare portfolio” was the verdict of one of the judges.
Working across the entire pharmaceuticals range the new design, which launched last year, secured a total of 57 out of 60 points to be crowned the winner.
See one of the before/after transformations below…
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