jkr crafts new style for Swan

21st April

This week sees the launch of jkr’s new design for Swan cigarette filters & papers, marking the brand’s first revamp in more than a decade. As pictures speak far louder than words, we thought we would let the new designs do the talking…

Above, new Swan filter tips and below, the new Kingsize designs along with inner packaging and back of pack…

Below, Swan papers…


Followed by the inners…

And how the packs looked previously…

3 Comments

  1. Jennie

    April 21, 2011 4:33 pm

    Looks cool.

    Best bit is the BOP. Inners are pretty nice too.

  2. The Big Picture | News Bulletin 06.05.11

    May 6, 2011 10:42 am

    [...] agency at JKR have modernised Swan cigarette filters & papers, with the brand’s first revamp in over a [...]

  3. amelie

    June 27, 2011 3:22 pm

    heyy Congrats!! can you tell me where we can find it? which country?

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