Five thoughts on the design language of authenticity, humanity and soul.

01st August

As the examples above illustrate, designers got bored of slick computer applications at about the same time that some consumers started rating farmers’ markets over supermarkets. Branding with soul suddenly felt like a refreshing rewriting of the “rules”.

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About Design Gazette

Unless otherwise stated, our Design Gazette is the personal view of company man Silas Amos. It aims to offer topical and design literate thinking for marketeers. Feel free to refute or recycle the opinions offered!

silasamos@jkrglobal.com

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